18 Reasons Our Clients Love Us

We know how to divine the mind of the market. We understand the psychology and psychographics of customers and what it takes to move them. We have a strong research orientation, so our hearts don’t overrule our heads.

We understand that a project has to be done when it’s supposed to be done. Getting it done, on time and in budget, is pretty much all there is to the issue. We deliver solutions 365/24/7. (There’s a story about a 10’ show booth that somehow went missing on the way to Las Vegas that we could tell you – there’s also a story about a website that was mugged on a Saturday night.) If that means working on weekends or being in a client’s office on Saturday, well, that’s what we do. From the beginning of the work scope, we commit to a successful completion. And, we stick to the plan. No matter what.

We’re always available for clients’ needs. We’re wired to the world, to each other and to our clients. We’ve repaired website problems on a Saturday night. And we flew to Las Vegas on a Sunday to fix a show display that had been damaged in transit.

Clients often ask us, “What’s a marketing firm doing creating program code to connect a company’s CIF with a web-delivered data request?” Thing is, we’ve been creating technology solutions that accomplish marketing and compliance goals since 1980 when we jointly developed one of the first MCIF application in the US. After that, we never looked back.

At least a half-dozen times a year we fill a client need with an application program interface to solve a thorny customer-facing problem. In the past few years, we have created:

• Online Reg E Opt-In forms that were connected to the CIF,
• Web-delivered Deposit Account Referral programs for customers to login and make account referrals 24/7,
• An online, member-directed database by migrating from paper-based membership data – a neat little trick that saved our client $21K the first year and close to $50K in succeeding years.

What can our technology geeks do for you?

We believe in ROI. We know how to develop and live by a budget. Because we buy for multiple clients, we can leverage purchases to our clients’ advantage. Dealing with printers, service bureaus, photographers, and other specialists can be demanding, and it requires technical knowledge.

Some people argue “digital first.”  Um, hang on a second.

We help you decide how much digital dosage you need.  It’s true that digital transformation isn’t for everybody (because we see plain-old direct mail working for clients all the time.)  However, we also work with successful companies who wouldn’t be caught dead with a non-digital asset in their marketing program.  We bet, for your company, there’s a maximizable mix that will improve your ROI.  We can make digital work – or work better—for you.

We take full responsibility for delivering a commercially acceptable end-product to our clients. If you don’t like our work, you don’t pay our fees.

Our company has been around since 1972. We’ve seen a lot of things work; we’ve seen a lot of things fail. In all that time, we’ve learned that the past counts for a little. It’s what you’re going to be doing in the next five years that defines you. We’re pretty good at knowing what’s coming and what it means. We figure we can give our clients a minimum of two years head start on any given marketing, technological or compliance imperative. That sound good to you?

Sales and marketing are separate processes. Sales benefits the company; marketing benefits the customer. The ultimate purpose of marketing (and branding) is to make sales efforts unnecessary.