Video Publishing

The big problem with printed sales and service support documents is not the cost. It’s the obsolescence factor. Especially catalogs: service manuals specifically are usually out date quickly. But if you’re delivering the information over a microsite (or website), updates are far easier. Think about it next time you crank up that annual printed project.

The other problem is all that printed stuff is one-dimensional. People retain much more if they hear it and see it. Think: how hard is it to write a “how to tie your shoes” manual? And, how much easier and effective it would be to produce a video, with supporting graphics and maybe musical sweeteners?

If you’re thinking video costs too much, think again. First time video production costs are roughly equal to initial printing costs. Lifecycle costs for video are even lower.