by George Self | 21st Century Banking, Advertising, Marketing, Technology
A suggestion: the top of your list should be improving your core deposits of transaction accounts — both for consumers and small business. There will be a lot of movement in core transaction deposits this year. Unfortunately, most of that movement will be leaving the...
by George Self | Advertising, Bank Marketing & Advertising, banking, Branding, Business At Its Best, Communication, Customer Satisfaction, Keep It Simple, Marketing, Small Business Services
In 1969 I was an apprentice in the service department of a company sold and serviced typewriters and adding machines. I had an important job. I was the guy who dunked all the machines brought in for service and repair into the gunk tank. The tank was filled with...
by George Self | Advertising, Business At Its Best, Marketing
My grandfather (the non-Scots/Irish one) was a first-class carpenter. According to family legend, he worked with his father on the construction of the Vanderbilt’s dairy barn at the Biltmore House, which would have been around 1901 or so. Later, during the...
by Alex DeRobertis | Advertising, Bank Marketing & Advertising, Marketing, Technology, The Community Bank Compliance Blog
Addinhe biggest issue with printed sales and service support documents is not the cost. It’s the obsolescence factor — and the uncertainty of the delivery system. Especially product catalogs and service manuals are out date quickly, sometimes before they...
by Alex DeRobertis | Advertising, Marketing, Technology
Rolling on three tracks Track One: We deliver great ideas wrapped up in an enterprise-wide marketing and PR strategy that will make you money, increase your franchise value and enhance your customer experience. Track Two: We organize effective and affordable federal...
by George Self | 21st Century Banking, Advertising, Communication, Creativity, Marketing, Public Relations, Reinvent the Bank, Social Media
Some years ago I saved an article from the Wall Street Journal about the biggest mistakes doctors make. I hung on to it because I wanted to write about it. My note got lost and just now resurfaced. So, this comes under the heading of “better late than...
