by George Self | Advertising, Bank Marketing & Advertising, banking, Branding, Business At Its Best, Communication, Customer Satisfaction, Keep It Simple, Marketing, Small Business Services
In 1969 I was an apprentice in the service department of a company sold and serviced typewriters and adding machines. I had an important job. I was the guy who dunked all the machines brought in for service and repair into the gunk tank. The tank was filled with...
by George Self | Advertising, Business At Its Best, Marketing
My grandfather (the non-Scots/Irish one) was a first-class carpenter. According to family legend, he worked with his father on the construction of the Vanderbilt’s dairy barn at the Biltmore House, which would have been around 1901 or so. Later, during the...
by Alex DeRobertis | 21st Century Banking, Business At Its Best, Communication, Reinvent the Bank, Technology
Do you know why bank “switch kits” don’t work? Because they are an empty promise. Almost a bait and switch. Maybe a UDAAP violation. OK, so that’s an overstatement. But, switch kits are pretty awful. If you look at them, you’ll...
by Alex DeRobertis | 21st Century Banking, Business At Its Best, Creativity, Marketing, Reinvent the Bank
It’s a sign that you have arrived. I’m talking about when you become a senior manager. You get an office removed from the rest. You now get to use the executive break room and bathroom. Yep, you’re special alright. Now, for the bad news: you have...
by Alex DeRobertis | 21st Century Banking, Bank Marketing & Advertising, Business At Its Best, Creativity, Reinvent the Bank
Non-banks are reinventing banking. Banks are letting them. How much sense does that make? Markets don’t stand still. Customers move toward innovation. Nowhere is this more evident than in banking. Bankers who are complacent need to hope they’re close to...
by Alex DeRobertis | 21st Century Banking, Advertising, Bank Marketing & Advertising, Bank Operations & Compliance, Business At Its Best, Communication, Creativity, Design, Marketing, Reinvent the Bank, Small Banks Can't Survive, Technology
We keep reading that bank branches are dead. Bank customers aren’t reading the same memos. Even when banks roll out new online products, high numbers of customers want to call and talk to a real banker. Sometimes, they want to be reassured the bank is...
