by Kathryn Alex DeRobertis | Advertising, Bank Marketing & Advertising, banking, Branding, Business At Its Best, Communication, Customer Satisfaction, Keep It Simple, Marketing, Small Business Services
In 1969 I was an apprentice in the service department of a company sold and serviced typewriters and adding machines. I had an important job. I was the guy who dunked all the machines brought in for service and repair into the gunk tank. The tank was filled with...
by Kathryn Alex DeRobertis | Advertising, Business At Its Best, Marketing
My grandfather (the non-Scots/Irish one) was a first-class carpenter. According to family legend, he worked with his father on the construction of the Vanderbilt’s dairy barn at the Biltmore House, which would have been around 1901 or so. Later, during the...
by Kathryn Alex DeRobertis | 21st Century Banking, Advertising, Bank Marketing & Advertising, Business At Its Best, Communication, Creativity, Design, Marketing, Public Relations, Reinvent the Bank, Small Banks Can't Survive, Small Business Services, Social Media
You have a Facebook page, for sure. And, you know all about Google searches, right? You’ve heard all the consultants tell you how (a) you have to be on Facebook and (2) you really have to “optimize” your website to earn high Google search rankings....
by Kathryn Alex DeRobertis | 21st Century Banking, Advertising, Bank Marketing & Advertising, Bank Operations & Compliance, Business At Its Best, Communication, Creativity, Design, Marketing, Reinvent the Bank, Small Banks Can't Survive, Technology
We keep reading that bank branches are dead. Bank customers aren’t reading the same memos. Even when banks roll out new online products, high numbers of customers want to call and talk to a real banker. Sometimes, they want to be reassured the bank is...
by Kathryn Alex DeRobertis | 21st Century Banking, Bank Marketing & Advertising, Business At Its Best, Communication, Creativity, Marketing, Reinvent the Bank, Small Banks Can't Survive
The popular wisdom is that banks under $300 million are doomed. It doesn’t have to be that way. The business press (and maybe the banking lobby) are beating the drum these days. “Smalls won’t survive. Smalls can’t afford current compliance...
by Kathryn Alex DeRobertis | Bank Operations & Compliance, Business At Its Best, Risk Assessment
Smart companies keep a close eye on their exposure to risk. Banks are required to assess the risks associated with all functional areas of the company (credit, financial, product, compliance, IT, market, etc.). Not a bad idea for the rest of us… It’s a big...
