by George Self | Advertising, Bank Marketing & Advertising, banking, Branding, Business At Its Best, Communication, Customer Satisfaction, Keep It Simple, Marketing, Small Business Services
In 1969 I was an apprentice in the service department of a company sold and serviced typewriters and adding machines. I had an important job. I was the guy who dunked all the machines brought in for service and repair into the gunk tank. The tank was filled with...
by George Self | Advertising, Business At Its Best, Marketing
My grandfather (the non-Scots/Irish one) was a first-class carpenter. According to family legend, he worked with his father on the construction of the Vanderbilt’s dairy barn at the Biltmore House, which would have been around 1901 or so. Later, during the...
by Alex DeRobertis | 21st Century Banking, Business At Its Best, Communication, Reinvent the Bank, Technology
contacecause they are an empty promise. Almost a bait and switch. Maybe a UDAAP violation. OK, so that’s an overstatement. But, switch kits are pretty awful. If you look at them, you’ll see what I mean. Banks always say, “It’s easy. Just...
by Alex DeRobertis | 21st Century Banking, Business At Its Best, Creativity, Marketing, Reinvent the Bank
It’s a sign that you have arrived. I’m talking about when you become a senior manager. You get an office removed from the rest. You now get to use the executive break room and bathroom. Yep, you’re special alright. Now, for the bad news: you have...
by Alex DeRobertis | Bank Operations & Compliance, Business At Its Best, Risk Assessment
Smart companies keep a close eye on their exposure to risk. Banks are required to assess the risks associated with all functional areas of the company (credit, financial, product, compliance, IT, market, etc.). Not a bad idea for the rest of us… It’s a big...
by Alex DeRobertis | Advertising, Bank Marketing & Advertising, Business At Its Best, Communication, Creativity, Design, Marketing, Public Relations, Small Business Services, Social Media, Technology
Your people + our people = a great team Our clients tell us our ability to manage projects and convert insiders into effective team members is a rare skill. After all, almost no banking project is a solo exercise. There are overlapping departments, and often some...
