by George Self | Advertising, Bank Marketing & Advertising, banking, Branding, Business At Its Best, Communication, Customer Satisfaction, Keep It Simple, Marketing, Small Business Services
In 1969 I was an apprentice in the service department of a company sold and serviced typewriters and adding machines. I had an important job. I was the guy who dunked all the machines brought in for service and repair into the gunk tank. The tank was filled with...
by George Self | 21st Century Banking, Advertising, Communication, Creativity, Marketing, Public Relations, Reinvent the Bank, Social Media
Some years ago I saved an article from the Wall Street Journal about the biggest mistakes doctors make. I hung on to it because I wanted to write about it. My note got lost and just now resurfaced. So, this comes under the heading of “better late than...
by Alex DeRobertis | 21st Century Banking, Business At Its Best, Communication, Reinvent the Bank, Technology
contacecause they are an empty promise. Almost a bait and switch. Maybe a UDAAP violation. OK, so that’s an overstatement. But, switch kits are pretty awful. If you look at them, you’ll see what I mean. Banks always say, “It’s easy. Just...
by Alex DeRobertis | Advertising, Bank Marketing & Advertising, Business At Its Best, Communication, Creativity, Design, Marketing, Public Relations, Small Business Services, Social Media, Technology
Your people + our people = a great team Our clients tell us our ability to manage projects and convert insiders into effective team members is a rare skill. After all, almost no banking project is a solo exercise. There are overlapping departments, and often some...
by Alex DeRobertis | Advertising, Bank Marketing & Advertising, Communication, Creativity, Design, Marketing, Small Business Services, Technology
We’re intensely focused on customer service. If it’s important to you, it’s important to us. We’re not happy until you’re happy. And, by extension of that principle, we’re devoted to preserving, extending and amplifying your relationship with your customer. ...
