by Alex DeRobertis | 21st Century Banking, Business At Its Best, Creativity, Marketing, Reinvent the Bank
It’s a sign that you have arrived. I’m talking about when you become a senior manager. You get an office removed from the rest. You now get to use the executive break room and bathroom. Yep, you’re special alright. Now, for the bad news: you have...
by Alex DeRobertis | 21st Century Banking, Advertising, Bank Marketing & Advertising, Bank Operations & Compliance, Business At Its Best, Communication, Creativity, Design, Marketing, Reinvent the Bank, Small Banks Can't Survive, Technology
We keep reading that bank branches are dead. Bank customers aren’t reading the same memos. Even when banks roll out new online products, high numbers of customers want to call and talk to a real banker. Sometimes, they want to be reassured the bank is...
by Alex DeRobertis | Advertising, Bank Marketing & Advertising, Business At Its Best, Communication, Creativity, Design, Marketing, Public Relations, Small Business Services, Social Media, Technology
Your people + our people = a great team Our clients tell us our ability to manage projects and convert insiders into effective team members is a rare skill. After all, almost no banking project is a solo exercise. There are overlapping departments, and often some...
by Alex DeRobertis | Advertising, Bank Marketing & Advertising, Communication, Creativity, Design, Marketing, Small Business Services, Technology
We’re intensely focused on customer service. If it’s important to you, it’s important to us. We’re not happy until you’re happy. And, by extension of that principle, we’re devoted to preserving, extending and amplifying your relationship with your customer. ...
by George Self | Advertising, Bank Marketing & Advertising, Marketing
other You can learn from my grandfather. My grandfather (the non-Scotch/Irish one) was a first class finish carpenter. He worked on the cabinetry in the library of the Biltmore House. During the depression, he was also a family-farmer who learned how to live on...
by Alex DeRobertis | Bank Marketing & Advertising, Bank Operations & Compliance, Communication, Marketing, Public Relations, Reinvent the Bank, Research, Surveys
Improve your bank’s trustworthiness: Do small things in a great way. “If you can’t do great things, do small things in a great way”. (This proverb has been attributed to Martin Luther King, Jr. and Napoleon Hill.) It underscores the truth that most of us can’t be a...
