by George Self | 21st Century Banking, Advertising, Communication, Creativity, Marketing, Public Relations, Reinvent the Bank, Social Media
Some years ago I saved an article from the Wall Street Journal about the biggest mistakes doctors make. I hung on to it because I wanted to write about it. My note got lost and just now resurfaced. So, this comes under the heading of “better late than...
by Alex DeRobertis | Advertising, Bank Marketing & Advertising, Business At Its Best, Communication, Creativity, Design, Marketing, Public Relations, Small Business Services, Social Media, Technology
Your people + our people = a great team Our clients tell us our ability to manage projects and convert insiders into effective team members is a rare skill. After all, almost no banking project is a solo exercise. There are overlapping departments, and often some...
by Alex DeRobertis | Bank Marketing & Advertising, Bank Operations & Compliance, Public Relations
There’s a great opportunity to help hundreds of people in your market. Some of them are likely your customers. What’s that? Head off a mortgage loan scam in your market. People who prey on the uninformed are vile. There’s a simple, cheap way your bank...
by Alex DeRobertis | Bank Marketing & Advertising, Business At Its Best, Public Relations
What do you do when your ad budget is in tatters, but you need to get the word out? You reflect on Mr. Adnan Kashoggi’s comment above: Doing well is the result of doing good. And, to help stimulate your thinking, I have a press report about the E-ONE Company and how...
by Alex DeRobertis | Bank Marketing & Advertising, Bank Operations & Compliance, Communication, Marketing, Public Relations, Reinvent the Bank, Research, Surveys
Improve your bank’s trustworthiness: Do small things in a great way. “If you can’t do great things, do small things in a great way”. (This proverb has been attributed to Martin Luther King, Jr. and Napoleon Hill.) It underscores the truth that most of us can’t be a...
by Alex DeRobertis | Bank Marketing & Advertising, Public Relations
My recent experience with my formerly favorite computer company reminded me of a decision Delta Airlines made a few years ago. In what I like to think of as a rare outbreak of common sense, Delta was quoted in the Wall Street Journal saying, “it stopped routing...
