by George Self | 21st Century Banking, Advertising, Communication, Creativity, Marketing, Public Relations, Reinvent the Bank, Social Media
Some years ago I saved an article from the Wall Street Journal about the biggest mistakes doctors make. I hung on to it because I wanted to write about it. My note got lost and just now resurfaced. So, this comes under the heading of “better late than...
by Alex DeRobertis | 21st Century Banking, Business At Its Best, Communication, Reinvent the Bank, Technology
Do you know why bank “switch kits” don’t work? Because they are an empty promise. Almost a bait and switch. Maybe a UDAAP violation. OK, so that’s an overstatement. But, switch kits are pretty awful. If you look at them, you’ll...
by Alex DeRobertis | 21st Century Banking, Business At Its Best, Creativity, Marketing, Reinvent the Bank
It’s a sign that you have arrived. I’m talking about when you become a senior manager. You get an office removed from the rest. You now get to use the executive break room and bathroom. Yep, you’re special alright. Now, for the bad news: you have...
by Alex DeRobertis | 21st Century Banking, Bank Marketing & Advertising, Business At Its Best, Creativity, Reinvent the Bank
Non-banks are reinventing banking. Banks are letting them. How much sense does that make? Markets don’t stand still. Customers move toward innovation. Nowhere is this more evident than in banking. Bankers who are complacent need to hope they’re close to...
by Alex DeRobertis | 21st Century Banking, Advertising, Bank Marketing & Advertising, Bank Operations & Compliance, Business At Its Best, Communication, Creativity, Design, Marketing, Reinvent the Bank, Small Banks Can't Survive, Technology
We keep reading that bank branches are dead. Bank customers aren’t reading the same memos. Even when banks roll out new online products, high numbers of customers want to call and talk to a real banker. Sometimes, they want to be reassured the bank is...
by Alex DeRobertis | Bank Marketing & Advertising, Bank Operations & Compliance, Communication, Marketing, Public Relations, Reinvent the Bank, Research, Surveys
Improve your bank’s trustworthiness: Do small things in a great way. “If you can’t do great things, do small things in a great way”. (This proverb has been attributed to Martin Luther King, Jr. and Napoleon Hill.) It underscores the truth that most of us can’t be a...
