by Kathryn Alex DeRobertis | 21st Century Banking, Advertising, Bank Marketing & Advertising, Business At Its Best, Communication, Creativity, Design, Marketing, Public Relations, Reinvent the Bank, Small Banks Can't Survive, Small Business Services, Social Media
You have a Facebook page, for sure. And, you know all about Google searches, right? You’ve heard all the consultants tell you how (a) you have to be on Facebook and (2) you really have to “optimize” your website to earn high Google search rankings....
by Kathryn Alex DeRobertis | 21st Century Banking, Advertising, Communication, Creativity, Marketing, Public Relations, Reinvent the Bank, Social Media
I just ran across an article in the Wall Street Journal (see link below) about the biggest mistakes doctors make. I was struck by the similarity to mistakes made by marketers. True, marketing people aren’t in the life or death business — even if it seems...
by Kathryn Alex DeRobertis | 21st Century Banking, Advertising, Bank Marketing & Advertising, Bank Operations & Compliance, Business At Its Best, Communication, Creativity, Design, Marketing, Reinvent the Bank, Small Banks Can't Survive, Technology
We keep reading that bank branches are dead. Bank customers aren’t reading the same memos. Even when banks roll out new online products, high numbers of customers want to call and talk to a real banker. Sometimes, they want to be reassured the bank is...
by Kathryn Alex DeRobertis | 21st Century Banking, Bank Marketing & Advertising, Business At Its Best, Communication, Creativity, Marketing, Reinvent the Bank, Small Banks Can't Survive
The popular wisdom is that banks under $300 million are doomed. It doesn’t have to be that way. The business press (and maybe the banking lobby) are beating the drum these days. “Smalls won’t survive. Smalls can’t afford current compliance...
