by George Self | 21st Century Banking, Advertising, Marketing, Technology
A suggestion: the top of your list should be improving your core deposits of transaction accounts — both for consumers and small business. There will be a lot of movement in core transaction deposits this year. Unfortunately, most of that movement will be leaving the...
by George Self | Bank Marketing & Advertising, Bank Operations & Compliance, Banking regulation, FINTECH, Regulation, Technology, The Community Bank Compliance Blog, Uncategorized
I’m a fan of innovation in the financial industry. God knows, it is needed. However, I’m not a big fan of regulation. God knows, there’s a lot that should be given the old heave-ho. But, there are limits. And, we’ve recently reached a big one. That’s why I’m...
by Alex DeRobertis | Advertising, Bank Marketing & Advertising, Marketing, Technology, The Community Bank Compliance Blog
Addinhe biggest issue with printed sales and service support documents is not the cost. It’s the obsolescence factor — and the uncertainty of the delivery system. Especially product catalogs and service manuals are out date quickly, sometimes before they...
by Alex DeRobertis | Advertising, Marketing, Technology
Rolling on three tracks Track One: We deliver great ideas wrapped up in an enterprise-wide marketing and PR strategy that will make you money, increase your franchise value and enhance your customer experience. Track Two: We organize effective and affordable federal...
by Alex DeRobertis | 21st Century Banking, Business At Its Best, Communication, Reinvent the Bank, Technology
contacecause they are an empty promise. Almost a bait and switch. Maybe a UDAAP violation. OK, so that’s an overstatement. But, switch kits are pretty awful. If you look at them, you’ll see what I mean. Banks always say, “It’s easy. Just...
by Alex DeRobertis | Advertising, Bank Marketing & Advertising, Business At Its Best, Communication, Creativity, Design, Marketing, Public Relations, Small Business Services, Social Media, Technology
Your people + our people = a great team Our clients tell us our ability to manage projects and convert insiders into effective team members is a rare skill. After all, almost no banking project is a solo exercise. There are overlapping departments, and often some...
