Money always matters.
Almost nobody has the luxury of leaving money out of a agency decision. No matter how good a deal looks, no matter how good the fit between the parties, money can be a deal breaker. Speaking for ourselves, we don’t want money to be the reason we miss a great opportunity with a prized client.
So, we have a way to make it not all about the money.
For clients that look promising to us, we’ll make them this offer: first project we do, we’ll do for free. How does it work? It’s simple. The client has to talk to us, give us really usable information, including a clear sense of mission. We’ll respond with prelim copy and art (including images). We’ll do that as often as it takes to until the client is happy. Then, we’ll finish project by providing final deliverable. When that’s done we’ll send a bill that itemizes all the fees and charges with a bottom line that credits the full amount.
Are we crazy?
Nope. At least, not about this. It seems fair to us. The client has the greatest business risk. And, there are lots of advertising people out there. So, to add some clarity, we’ll take the money out of the equation. We figure clients will like it and come back.
What happens if a client screws us, takes the idea and never comes back? Well, that could happen. That’s our risk. But, if it does happen, we won’t die, or cry, we’ll just move on. After all, there’s some good that comes from the exercise.
There’s got to be a catch.
Yeah, actually there are two – but they’re little stuff. First, out-of-pocket costs, like media, production, photography and stuff like that are on the client. Second, we aren’t going down this road if the client can’t reasonably commit to a future relationship, even a modest one.
We’ve never lost a client over money.
Not in our entire 40 year history. So, we think we understand this money thing.
So, this sound good to you?
Well, great. Let’s get started. Drop us an email with “FIRST TIME” in the subject line. We’ll get right back to you.