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Middleware Software Apps

bridge

What is middleware?

Middleware is software code, packaged as an application.  The app connects your legacy (or Core) computer system to anywhere or any one whom you have chosen to receive it.  A useful analogy is of a bridge which connects one place with another, permitting two way traffic over the bridge.

Middleware can preserve and extend the functionality of your legacy systems for many years.

Middleware connects all the information in your legacy system with all the ways you want for your customers, business partners and employees (notably sales reps and distributors)

It’s important to note that middleware costs far less than a legacy system conversion or replacement.

 

Middleware can preserve and extend the functionality of your legacy systems for many years.

Middleware is software code, packaged as an application.  The app connects your legacy (or Core) computer system to anywhere or any one whom you have chosen to receive it.  A useful analogy is of a bridge which connects one place with another, permitting two way traffic through the bridge.

Here are some middleware applications we have recently built:

Exchange data between a core system and an online new account opening system.  Middleware connects the customer data in the application with third-party apps like FedNow, NACHA and core’s customer records.  Once connected you can automate new account approval and even “book” new accounts to your core system.

Distribute product technical specs online, 24/7, including product data, compatibility with competing products, and PDFs of product catalogs. With Middleware, you can send all kinds of information to your key players: distributors, sales people and customers.  No in-person visits required.  No repetitive phone calls to your support group.  Just sheer data, tailored to each user in the way they want to ingest it.

Provide robust search results of all your products, including key attribute information.  For example, a wholesaler of antique, hand-made rugs who needs to provide key interior designer clients with product photos, sizes, colors, country of origin as well as “product providence”.  Middleware publishes all the desire product specs, on demand, over the net.  It permits customized email responses to customer inquiries.  It has customized “roles” that govern “who” can see “what.  (Did we mention that the legacy system could even be a  QuickBooks system? )

 

Middleware Apps

From our company’s beginning, we have built marketing solutions that leverage technology, creative design and federal compliance. Technology includes Website Automatic Program Interface (API) development and implementation, Smartphone and tablet apps, remote data display and retrieval. We deploy affordable, secure technology solutions (such as in-house online account opening, Reg E opt-in processing for community banks, web portals and Intranets). Here’s a glimpse of recent projects:

  • Developed device independent database applications to keep a sales force up-to-date on critical data – competitive profiles highlighting client product superiority.
  • Converted a printed membership directory to an online, browser-based resource which permits members to update their information.
  • Developed a device-independent database of manufacturer’s parts, updated over the Net, for use in a wide variety of sales environments. The resulting digital catalog resides on the device, so it’s accessible even in absence of an internet connection.
  • Created a customer-accessible, Internet-delivered email management system so consumers can go online and update email addresses which are, in turn, uploaded into the client’s core processing (CIF) system.
  • Created an online referral system that allows a verified customer to submit a “tell-a-friend” referral which is then transferred to the client’s internal CRM software for tracking.
  • Built a “bridge” to display current inventory from a client’s back-office software to their website.

Our applications run on secure web servers or a client’s server behind the company’s firewall. Our next-gen middleware runs on Google Firebase which will eliminate the need for a webserver for the public front end.  It’s a faster, cheaper step up.)

Database applications are built with room for expansion and growth. Data input sources can include internal as well as external systems and can run in real-time or as a scheduled task. Every application is built to suit a client’s unique situation and needs.

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