by George Self | 21st Century Banking, Advertising, Bank Compliance, Bank Operations & Compliance, banking, Compliance Blog, Compliance Nazi, Marketing, The Community Bank Compliance Blog
Here’s a blinding glimpse of the obvious: there are a slew of marketing concepts that would be very attractive to bank customers. However, before a bank can kick off a new program, it needs to know if the new concept will comply with the State and Federal consumer...
by George Self | Advertising, Bank Marketing & Advertising, banking, Marketing, Public Relations
Community banks have the stones – or can get them readily – to conquer commercial deposit accounts. I’m talking about treasury services such as RDC, mobile banking (including mobile capture), bill pay with cash management, etc. Yes, the bank can readily buy the...
by George Self | Advertising, Bank Marketing & Advertising, Marketing, Technology, The Community Bank Compliance Blog
The biggest issue with printed sales and service support documents is not the cost. It’s the obsolescence factor — and the uncertainty of the delivery system. Especially product catalogs and service manuals are out date quickly, sometimes before they leave...
by George Self | 21st Century Banking, Advertising, Bank Marketing & Advertising, Business At Its Best, Communication, Creativity, Design, Marketing, Public Relations, Reinvent the Bank, Small Banks Can't Survive, Small Business Services, Social Media
You have a Facebook page, for sure. And, you know all about Google searches, right? You’ve heard all the consultants tell you how (a) you have to be on Facebook and (2) you really have to “optimize” your website to earn high Google search rankings....
by George Self | Bank Marketing & Advertising, Social Media
A “Facebook plus Email” promotion will not only improve your bank’s Facebook awareness, but yield an ever increasing list of email addresses you can subsequently use to promote bank products and services. This is a high-potential strategy– especially if your bank...
