by George Self | 21st Century Banking, Advertising, Marketing, Technology
A suggestion: the top of your list should be improving your core deposits of transaction accounts — both for consumers and small business. There will be a lot of movement in core transaction deposits this year. Unfortunately, most of that movement will be leaving the...
by George Self | Advertising, Bank Marketing & Advertising, banking, Branding, Business At Its Best, Communication, Customer Satisfaction, Keep It Simple, Marketing, Small Business Services
In 1969 I was an apprentice in the service department of a company sold and serviced typewriters and adding machines. I had an important job. I was the guy who dunked all the machines brought in for service and repair into the gunk tank. The tank was filled with...
by Alex DeRobertis | Advertising, Bank Marketing & Advertising, Marketing, Technology, The Community Bank Compliance Blog
Addinhe biggest issue with printed sales and service support documents is not the cost. It’s the obsolescence factor — and the uncertainty of the delivery system. Especially product catalogs and service manuals are out date quickly, sometimes before they...
by Alex DeRobertis | 21st Century Banking, FINTECH, Technology, The Community Bank Compliance Blog
A little bit of middleware will go a long way toward making business banking easier, more productive. (Think FINTECH.) For a reasonable cost, even small-ish community banks can create a business customer portal to permit the bank an internet-based exchange with...
by Alex DeRobertis | 21st Century Banking, Advertising, Bank Marketing & Advertising, Bank Operations & Compliance, Business At Its Best, Communication, Creativity, Design, Marketing, Reinvent the Bank, Small Banks Can't Survive, Technology
We keep reading that bank branches are dead. Bank customers aren’t reading the same memos. Even when banks roll out new online products, high numbers of customers want to call and talk to a real banker. Sometimes, they want to be reassured the bank is...
