by Alex DeRobertis | 21st Century Banking, FINTECH, Technology, The Community Bank Compliance Blog
A little bit of middleware will go a long way toward making business banking easier, more productive. (Think FINTECH.) For a reasonable cost, even small-ish community banks can create a business customer portal to permit the bank an internet-based exchange with...
by Alex DeRobertis | Advertising, Bank Marketing & Advertising, Business At Its Best, Communication, Creativity, Design, Marketing, Public Relations, Small Business Services, Social Media, Technology
Your people + our people = a great team Our clients tell us our ability to manage projects and convert insiders into effective team members is a rare skill. After all, almost no banking project is a solo exercise. There are overlapping departments, and often some...
by Alex DeRobertis | Bank Marketing & Advertising, Bank Operations & Compliance, Public Relations
There’s a great opportunity to help hundreds of people in your market. Some of them are likely your customers. What’s that? Head off a mortgage loan scam in your market. People who prey on the uninformed are vile. There’s a simple, cheap way your bank...
by Alex DeRobertis | Bank Marketing & Advertising, Business At Its Best, Public Relations
What do you do when your ad budget is in tatters, but you need to get the word out? You reflect on Mr. Adnan Kashoggi’s comment above: Doing well is the result of doing good. And, to help stimulate your thinking, I have a press report about the E-ONE Company and how...
by George Self | Bank Marketing & Advertising
Maybe you should just stop advertising. I know it seems odd for an ad agency guy to be saying not to advertise. But, it’s true. Some banks should stop spending money in advertising. There are at least three things banks do that make it impossible to make advertising...
