by Kathryn Alex DeRobertis | 21st Century Banking, Advertising, Bank Marketing & Advertising, Business At Its Best, Communication, Creativity, Design, Marketing, Public Relations, Reinvent the Bank, Small Banks Can't Survive, Small Business Services, Social Media
You have a Facebook page, for sure. And, you know all about Google searches, right? You’ve heard all the consultants tell you how (a) you have to be on Facebook and (2) you really have to “optimize” your website to earn high Google search rankings....
by Kathryn Alex DeRobertis | Advertising, Bank Marketing & Advertising, Business At Its Best, Communication, Creativity, Design, Marketing, Public Relations, Small Business Services, Social Media
Money always matters. Almost nobody has the luxury of leaving money out of a agency decision. No matter how good a deal looks, no matter how good the fit between the parties, money can be a deal breaker. Speaking for ourselves, we don’t want money to be the reason...
by Kathryn Alex DeRobertis | Advertising, Bank Marketing & Advertising, Business At Its Best, Communication, Creativity, Design, Marketing, Public Relations, Small Business Services, Social Media, Technology
Your people + our people = a great team Our clients tell us our ability to manage projects and convert insiders into effective team members is a rare skill. After all, almost no banking project is a solo exercise. There are overlapping departments, and often some...
by Kathryn Alex DeRobertis | Bank Marketing & Advertising, Bank Operations & Compliance, Public Relations
There’s a great opportunity to help hundreds of people in your market. Some of them are likely your customers. What’s that? Head off a mortgage loan scam in your market. People who prey on the uninformed are vile. There’s a simple, cheap way your bank...
by Kathryn Alex DeRobertis | Bank Marketing & Advertising, Public Relations
Recently, a Bank of America branch manager insisted that a man, Steve Valdez, born without arms and who wears prosthetic devices, provide a thumbprint before it would cash his proffered check. He had two forms of identification, both with pictures; the check he wanted...
