by George Self | 21st Century Banking, Advertising, Marketing, Technology
A suggestion: the top of your list should be improving your core deposits of transaction accounts — both for consumers and small business. There will be a lot of movement in core transaction deposits this year. Unfortunately, most of that movement will be leaving the...
by George Self | Advertising, Bank Marketing & Advertising, banking, Branding, Business At Its Best, Communication, Customer Satisfaction, Keep It Simple, Marketing, Small Business Services
In 1969 I was an apprentice in the service department of a company sold and serviced typewriters and adding machines. I had an important job. I was the guy who dunked all the machines brought in for service and repair into the gunk tank. The tank was filled with...
by Alex DeRobertis | Business At Its Best, Technology
Q: What’s the real pay-off from Information Technology? A: Making a positive difference to the customers. The businesses (and their consultants) who maintain a precise focus on the customer value delivered by IT will thrive. Those who don’t won’t....
