by Kathryn Alex DeRobertis | Advertising, Bank Marketing & Advertising, banking, Branding, Business At Its Best, Communication, Customer Satisfaction, Keep It Simple, Marketing, Small Business Services
In 1969 I was an apprentice in the service department of a company sold and serviced typewriters and adding machines. I had an important job. I was the guy who dunked all the machines brought in for service and repair into the gunk tank. The tank was filled with...
by Kathryn Alex DeRobertis | 21st Century Banking, Advertising, Bank Marketing & Advertising, Bank Operations & Compliance, Business At Its Best, Communication, Creativity, Design, Marketing, Reinvent the Bank, Small Banks Can't Survive, Technology
We keep reading that bank branches are dead. Bank customers aren’t reading the same memos. Even when banks roll out new online products, high numbers of customers want to call and talk to a real banker. Sometimes, they want to be reassured the bank is...
by Kathryn Alex DeRobertis | Business At Its Best, Technology
Q: What’s the real pay-off from Information Technology? A: Making a positive difference to the customers. The businesses (and their consultants) who maintain a precise focus on the customer value delivered by IT will thrive. Those who don’t won’t....
by Kathryn Alex DeRobertis | Bank Marketing & Advertising, Business At Its Best
Maybe you didn’t see our tweet about Walmart’s “Project Impact”. You may have missed something important. (Not that following our Twitter feed is worth your daily attention… yet.) The important part is that the company who has kicked off...
