by Kathryn Alex DeRobertis | Advertising, Bank Marketing & Advertising, banking, Branding, Business At Its Best, Communication, Customer Satisfaction, Keep It Simple, Marketing, Small Business Services
In 1969 I was an apprentice in the service department of a company sold and serviced typewriters and adding machines. I had an important job. I was the guy who dunked all the machines brought in for service and repair into the gunk tank. The tank was filled with...
by Kathryn Alex DeRobertis | Advertising, Bank Marketing & Advertising, Business At Its Best, Communication, Creativity, Design, Marketing, Public Relations, Small Business Services, Social Media
Money always matters. Almost nobody has the luxury of leaving money out of a agency decision. No matter how good a deal looks, no matter how good the fit between the parties, money can be a deal breaker. Speaking for ourselves, we don’t want money to be the reason...
by Kathryn Alex DeRobertis | Bank Marketing & Advertising, Public Relations
Recently, a Bank of America branch manager insisted that a man, Steve Valdez, born without arms and who wears prosthetic devices, provide a thumbprint before it would cash his proffered check. He had two forms of identification, both with pictures; the check he wanted...
by Kathryn Alex DeRobertis | Bank Marketing & Advertising, Business At Its Best, Public Relations
What do you do when your ad budget is in tatters, but you need to get the word out? You reflect on Mr. Adnan Kashoggi’s comment above: Doing well is the result of doing good. And, to help stimulate your thinking, I have a press report about the E-ONE Company and how...
by Kathryn Alex DeRobertis | Business At Its Best
Who are you, anyway? I learned this from an old ad man: Chances are your employees can’t correctly tell you what their job is today, so you need to tell ’em right now so as they know it. Put it on a sign on the wall or hang it from the ceiling. You’d...
