by George Self | Advertising, Bank Marketing & Advertising, banking, Branding, Business At Its Best, Communication, Customer Satisfaction, Keep It Simple, Marketing, Small Business Services
In 1969 I was an apprentice in the service department of a company sold and serviced typewriters and adding machines. I had an important job. I was the guy who dunked all the machines brought in for service and repair into the gunk tank. The tank was filled with...
by Alex DeRobertis | Bank Marketing & Advertising, Business At Its Best, Public Relations
What do you do when your ad budget is in tatters, but you need to get the word out? You reflect on Mr. Adnan Kashoggi’s comment above: Doing well is the result of doing good. And, to help stimulate your thinking, I have a press report about the E-ONE Company and how...
by Alex DeRobertis | Bank Marketing & Advertising, Bank Operations & Compliance, Communication, Marketing, Public Relations, Reinvent the Bank, Research, Surveys
Improve your bank’s trustworthiness: Do small things in a great way. “If you can’t do great things, do small things in a great way”. (This proverb has been attributed to Martin Luther King, Jr. and Napoleon Hill.) It underscores the truth that most of us can’t be a...
by George Self | Business At Its Best
Who are you, what do you stand for, anyway? If you can’t answer those two questions in less than 15 seconds (and less than 50 words) you’re not in a good place. And if you can’t answer well, how do you think your employees are answering those...
