by Alex DeRobertis | 21st Century Banking, FINTECH, Technology, The Community Bank Compliance Blog
A little bit of middleware will go a long way toward making business banking easier, more productive. (Think FINTECH.) For a reasonable cost, even small-ish community banks can create a business customer portal to permit the bank an internet-based exchange with...
by Alex DeRobertis | Advertising, Bank Marketing & Advertising, Communication, Creativity, Design, Marketing, Small Business Services, Technology
We’re intensely focused on customer service. If it’s important to you, it’s important to us. We’re not happy until you’re happy. And, by extension of that principle, we’re devoted to preserving, extending and amplifying your relationship with your customer. ...
by Alex DeRobertis | Bank Marketing & Advertising, Business At Its Best, Public Relations
What do you do when your ad budget is in tatters, but you need to get the word out? You reflect on Mr. Adnan Kashoggi’s comment above: Doing well is the result of doing good. And, to help stimulate your thinking, I have a press report about the E-ONE Company and how...
by George Self | Bank Marketing & Advertising
Maybe you should just stop advertising. I know it seems odd for an ad agency guy to be saying not to advertise. But, it’s true. Some banks should stop spending money in advertising. There are at least three things banks do that make it impossible to make advertising...
by Alex DeRobertis | Bank Marketing & Advertising, Bank Operations & Compliance, Communication, Marketing, Public Relations, Reinvent the Bank, Research, Surveys
Improve your bank’s trustworthiness: Do small things in a great way. “If you can’t do great things, do small things in a great way”. (This proverb has been attributed to Martin Luther King, Jr. and Napoleon Hill.) It underscores the truth that most of us can’t be a...
