by Kathryn Alex DeRobertis | Advertising, Bank Marketing & Advertising, banking, Marketing, Public Relations
Community banks have the stones – or can get them readily – to conquer commercial deposit accounts. I’m talking about treasury services such as RDC, mobile banking (including mobile capture), bill pay with cash management, etc. Yes, the bank can readily buy the...
by Kathryn Alex DeRobertis | Advertising, Bank Marketing & Advertising, Marketing, Technology, The Community Bank Compliance Blog
The biggest issue with printed sales and service support documents is not the cost. It’s the obsolescence factor — and the uncertainty of the delivery system. Especially product catalogs and service manuals are out date quickly, sometimes before they leave...
by Kathryn Alex DeRobertis | Bank Marketing & Advertising, Social Media
A “Facebook plus Email” promotion will not only improve your bank’s Facebook awareness, but yield an ever increasing list of email addresses you can subsequently use to promote bank products and services. This is a high-potential strategy– especially if your bank...
